In classes, we look for engaging and innovative ways to educate the next 'Leaders and Best' in the sport industry. 

​

We welcome project ideas that provide unique learning opportunities for our sport management students in marketing-related courses. With client-based projects, students have the opportunity to bring theories and course concepts to real life and the partnering organizations benefit from rigorous research and fresh ideas from students.  

​

We have been working with a number of organizations (e.g., brands, agencies, and sport properties) to provide solutions to challenging marketing tasks such as activating a brand on a global scale, developing a consumer-focused activation recommendation for non-endemic brands (e.g., tech, banking, quick service restaurant categories), developing a marketing campaign to increase sales, creating a social media ambushing strategy for brands, and developing new sponsorship inventories for a multipurpose sport facility, and so on.  Some students even landed a full time position in one of partnering organizations through a client-based project!  

​

Contact us to discuss about client-based project ideas that will be mutually beneficial to both students and partnering clients. Email Dr. Kwak (kwakd@umich.edu) to learn more about past and ongoing client-based projects in the areas of sports marketing and sponsorship.  

​