Feb 7, 2024 Bloomberg - Boehmer shared his insights on the potential negative impact of Messi not playing in Hong Kong but in Japan during his club's international matches.

March 27, 2024 LA Times - Kwak shared his insights on the gambling scandal involving Shohei Ohtani's interpreter, Ippei.

February 20, 2024 NYT - Kwak interviewed in an article covering the growing women's sport fandom in South Korea, which shows unique consumption trends from other countries.

January 12, 2022 AP News Kwak discussed why the Olympic sponsors are walking a fine line amid controversies over human rights issues reported in the Xinjiang area.

Feb 12, 2022 CBC Sports Interview Kwak shared why major Olympic sponsors have remained largely muted during the 2022 Beijing Winter Olympics.

September 2, 2021 Washington Post Kwak shared esports performance apparel will take some time to become a subculture by illustrating an example of Under Armour competing against cotton t-shirts.

August 9, 2021 Ad Age Kwak shared Messi's departure to PSG will provide more opportunities for his existing endorsing brands to refresh their communication efforts.

August 8, 2021 Arirang News In-Depth Kwak shared his thoughts on the secret behind Korean archers' dominance in the Olympics, live interview with Arirang.

July 26, 2021 Ad Age Kwak shared his insights on the global brand endorsement potential of Shohei Ohtani.

July 26, 2021 LA Times Kwak shared his thoughts on Simone Biles as she helps other athletes thrive too, which brands would love to associate with.

February 29, 2020 How will the coronavirus outbreak impact spectator sports? Kwak shared his take on the situation.

August 28, 2019 Kwak interviewed with FOS about Gatorade's sponsorship strategy and growing competition in the sports drink category.